Client: Lurvilll’s Delight
Agency: Foundation
— A Union of Flavours
Lurvill’s Delight has a rich history reaching back to the 19th century where twin brothers Harold and Iolo Lewis invented this popular carbonated soft drink. The profits made from the drinks were used to pay for coal miners to emigrate to Pittsburgh and Denver in the USA. Whilst the new design gives a nod to its industrial history, the brand and packaging have been simplified and the story has been amplified to create a fresh and modern drink that brings back the legend of the Lewis twins.
Lurvill’s Delight has a rich history reaching back to the 19th century where twin brothers Harold and Iolo Lewis invented this popular carbonated soft drink. The profits made from the drinks were used to pay for coal miners to emigrate to Pittsburgh and Denver in the USA. Whilst the new design gives a nod to its industrial history, the brand and packaging have been simplified and the story has been amplified to create a fresh and modern drink that brings back the legend of the Lewis twins.
