New identity and packaging for a reimagining of the traditional English drinking vinegar. A modern elixir blending fruit, herbs, and of course apple cyder vinegar to create a bold yet perfectly balanced flavour of savoury, sweet, and sour. Nonsuch Shrubs delivers a new drinking experience that goes beyond alcohol and soft drinks.

The perfectly balanced ingredients are realised with reflected compositions and vibrant colour pairings. The crying apple symbol represents the unique flavour of the cyder vinegar. Framed by a simple monolinear illustration combining fruit and herbs, each variant has a unique ingredient-led colour pairing and illustration.