Phat Camilla’s
Brand Identity + Art Direction
Personal, 2024
Client: Phat Camilla’s
Creating a playful, character-led identity for Phat Camilla’s – a small friendly neighbourhood bakery focused on soft, chewy handmade pretzels.
The identity blends 90s nostalgia with a fresh feel, drawing on retro food graphics and a carefree, feel good attitude. Bold, chunky typography creates a confident yet approachable tone while a our pretzel mascot adds personality and charm. A vibrant palette of saturated pinks and fresh greens brings energy and visual impact.
The identity blends 90s nostalgia with a fresh feel, drawing on retro food graphics and a carefree, feel good attitude. Bold, chunky typography creates a confident yet approachable tone while a our pretzel mascot adds personality and charm. A vibrant palette of saturated pinks and fresh greens brings energy and visual impact.
