Rimowa Holiday ‘25
Gifts for the journey ahead
Art Direction + Design Direction
Agency: Anomaly, 2025
Client: Rimowa
Rimowa’s Holiday 2025 campaign is a trilogy of animated films created for the festive gifting season, in collaboration with Passion Pictures and illustrator Tezo Don Lee.
The films use warm, human storytelling to show how meaningful gifts can become lifelong travel companions, positioning Rimowa as a trusted partner for every journey ahead.
Visually, the films feature a dreamlike atmosphere with rich colours, organic mark-making and cinematic lighting to create emotional depth and optimism. Sophisticated linework and natural, grounded character performances reflect Rimowa’s refined and timeless style.
The films use warm, human storytelling to show how meaningful gifts can become lifelong travel companions, positioning Rimowa as a trusted partner for every journey ahead.
Visually, the films feature a dreamlike atmosphere with rich colours, organic mark-making and cinematic lighting to create emotional depth and optimism. Sophisticated linework and natural, grounded character performances reflect Rimowa’s refined and timeless style.
