Singleton
Luxuriate in the moment
Branding + Art Direction
Agency: Anomaly, 2024
Clients: Diageo
The Singleton is a double distilled, slowly fermented single malt whisky that takes its time. A new brand world reflects this ethos, inviting people to slow down, connect and savour the moment.
Our brand world is shaped by the endless evening of a Scottish summer solstice where time seems to slow, allowing you to be truly connected in that moment. Rich teal tones echo lingering evening skies, while subtle details such as the timestamp symbolise moments suspended in time. Close up crops and slowed movement reinforces the idea that every feeling is in the detail.
Building on this platform, The Single Moment global campaign expanded brand visibility across AV, social and OOH, encouraging audiences to connect and luxuriate in the moment.
Our brand world is shaped by the endless evening of a Scottish summer solstice where time seems to slow, allowing you to be truly connected in that moment. Rich teal tones echo lingering evening skies, while subtle details such as the timestamp symbolise moments suspended in time. Close up crops and slowed movement reinforces the idea that every feeling is in the detail.
Building on this platform, The Single Moment global campaign expanded brand visibility across AV, social and OOH, encouraging audiences to connect and luxuriate in the moment.
