A youthful identity for a new brand innovation with Unilever. Winglets is an eco-friendly hair shampoo chalk product made for young, on-the-go consumers who care about their environmental impact.

The biodegradable product which dissolves in water inspired a playful identity featuring a squiggly W icon and expressive patterns that echo the movement of dissolving chalk. Bright pastels and energetic art direction is used to convey a light, joyful, and optimistic brand.